We Create Experiences

Celebrating 20 years of Award Winning, Iconic, Video Display Products

Celebrating 20 years of Award Winning, Iconic,
Video Display Products

ATS-Pro is a division of Activate The Space, a leading LED project company with 20 years of industry experience. We continually seek innovative, cutting-edge products that meet our customers’ needs, supported by deep expertise in system design and mechanical engineering. Through ATS-Pro, we distribute and resell products across the United States, backed by a proven history of creating powerful, cost-effective LED displays and video headend systems for projects from Times Square to Asia.

In 2003, while serving as an executive at Panasonic North America, Chris Pelzar was tasked with developing vertical markets for Panasonic Systems Solutions Company. The Systems Group delivered integrated solutions across education, large-scale LED displays, sports coaching, computerized video, and digital signage. Its successes included sports coaching systems for Petco Park, the San Francisco Giants, New York Yankees, Milwaukee Brewers, and Chicago Cubs, as well as a landmark partnership with Princess Cruises to install large LED displays above the pool areas of its newest ships for the “Movies Under the Stars” program. This momentum led to an increased focus on the emerging digital signage market for retail and stadium venues, powered by Panasonic’s NM Stage software and plasma display technology.

Founders History in Pro Audio and Music

Before joining Panasonic, Chris Pelzar and Brad Eisenhaure spent nearly 18 years working together in the professional audio industry, serving recording, post-production, broadcast, and film facilities across North America. Chris held leadership roles including executive vice president at Siemens AMS Neve, vice president of Broadcast, president of Euphonix, and CEO of Fairlight USA. Brad worked at Avid Technology and Solid State Logic before launching Fairlight’s East Coast office, where he established new standards for customer service and helped drive significant growth. At Neve, Chris collaborated with many of the world’s leading recording studios and post-production facilities. Projects for The Hit Factory, Conway, Warner Bros., Lucasfilm, Henninger, Sound One, ESPN, NBC, CBS, Right Track Recording, and The Nashville Network reinforced a guiding principle: technology should enable creativity, never obstruct it.

This philosophy, supported by talented technical teams and a commitment to helping exceptional operators succeed, led to some of the industry’s most accomplished integrations. “In many ways, I have always been involved in emerging technologies,” says Chris Pelzar, CEO of Activate The Space and ATS-Pro. “When I began in music, broadcast, and post-production, analog technology was used exclusively. The industry then transitioned to digital recording, processing, and editing through computers and consoles from Neve, SSL, and Euphonix.” Digital systems soon evolved into networked environments, making it possible to move vast amounts of data over local networks and, eventually, the internet. These advances helped establish the foundation for modern digital signage and enabled a far broader range of media experiences. Today, Activate The Space sees digital signage undergoing a similar transformation—moving beyond the static graphics long used in retail, casino, and commercial advertising environments toward more dynamic, connected, and engaging experiences.

Today and the Future

For Activate The Space, designing and providing enabling technologies for the digital signage business—whether for a large-scale outdoor LED display or a flagship retail store—has many parallels to Chris Pelzar and Brad Eisenhaure’s work in the professional audio, post-production, and music industries. Working with artists such as Gloria Estefan, Eddie Van Halen, Puff Daddy, and James Taylor has been replaced by working with today’s leading brands and Integrators. The brands are the rock stars, while producers, directors, and engineers have been replaced by the architects, advertising agencies, construction managers, and brand managers we work with daily. To us, creating an artist’s finished album or film has evolved into creating a flagship store and brand experience for our clients. Activate The Space is a technology company, but at heart, we are a creative company focused on achieving exceptional results throughout the entire process with our highly valued clients. We are a collaborative company that works with other creatives to activate their visions, just as the ATS founders have done for decades.

Activate The Space has been around for 20 years, and we still feel as though we are just getting started. After completing several projects with retailTV, Chris Pelzar left Panasonic in 2005 and formed a consulting and project firm specializing in digital signage design and deployment. Following this success, Chris was hired as a consultant to the Miami Dolphins to negotiate the purchase of approximately 5,000 flat-panel displays for the newly renovated Dolphins Stadium. Working with companies including Panasonic, Sharp, HP, and Dell enabled Chris to further strengthen his relationships with many leading manufacturers in the flat-panel display business. Chris also consulted on several projects for Kaizen Multi Media, including its Oil Lube network and the Car Care Channel, and managed the installation of its test program in 40 oil-change centers across the United States. With additional work from Digital Content Services, RMS Networks, and Mercedes-Benz USA, the time had come to expand the company and add staff to support its continued growth. In late 2006, Chris brought in Brad Eisenhaure as the company’s vice president of creative and opened expanded facilities in Connecticut. By the end of summer 2007, clients including Mercedes-Benz USA, Panasonic, RW Work, The Museum of Television and Radio, The Metropolitan Opera, Macy’s, Victoria’s Secret, Verizon Wireless, and Gymboree had created tremendous opportunities in a very short time, driven by Chris Pelzar’s custom hardware designs and Brad Eisenhaure’s content creation.

Activate The Space is one of the finest companies in the industry. Our team members have strong individual histories, and the future is exciting. Simply put, the Activate The Space management team has decades of experience and relationships across every technical and creative sector required to produce best-in-class products, projects, and programming. Activate The Space has a single goal: to exceed our customers’ expectations. We have the relationships, pedigree, history, expertise, and talent to get the job done, and we hope to have that opportunity. No matter the size of the project—or whether customers simply want to purchase our unique products and handle their own design and integration—Activate The Space is ready to deliver and work with you to make your project or purchase exceptional in every way.

ATS Pro - East HQ
340 W Newberry Rd. Unit A
Bloomfield CT 06002

ATS-Pro - South
8340 South Park Circle, Unit 110
Orlando FL 32819

ATS-Pro - Mid West
7101 York Ave. South, Suite 230
Edina, MN 55435

Sales
Tel. 800.755.3235 ext 1
Email: Sales@ats-pro.com

Support
Tel. 800.755.3235 ext 2
Email: Support@ats-pro.com

Repairs
Tel. 800.755.3235 ext 2
Email: Repairs@ats-pro.com

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